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Detroit Auto Industry News and Advertising DetroitAutoScene.com TechCenterNews.com ©2012 Springer Publishing Co. Established 1933
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april 9, 2012
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2014 Chevrolet Impala Is Called
‘A Design Leader’ – GM’s Reuss
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go to this week in print
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NEW YORK – Chevrolet has completed the transformation of its North American passenger car
lineup with the introduction of the all-new 2014 Impala.
The redesigned flagship sedan builds on the strong heritage of the Impala
nameplate by offering expressive style, a more-refined interior, easy-to-use
technology, and what is expected to be an exhilarating driving experience.
“The 2014 Impala re-establishes this iconic Chevrolet nameplate as a design
leader, with bold styling that will turn heads for years to come,” said Mark Reuss, president, GM North America.
“The team has also delivered the comfort, safety, fuel efficiency and technology
that will strengthen Impala’s leadership in the highly competitive full-size sedan market.”
The all-new Impala goes on sale in early 2013 as the 10th generation of one of
the industry’s most enduring – and popular – nameplates.
Impala was America’s best-selling full-size sedan in 2011, with sales of more than 171,000, which
also made it one of the 10 best-selling cars overall in the United States,
along with Chevrolet Malibu and Cruze.
“This all-new Impala delivers on our promise that every new car that wears the
Chevrolet bowtie will embody the pioneering spirit that has defined the brand
for more than a century,” said Chris Perry, vice president, global Chevrolet marketing.
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General Motors North America President Mark Reuss smiles after driving the 2014
Chevrolet Impala onto the stage during its world debut at the New York Auto
Show last week.
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