by Gerald Scott

Back on the first media day of the Detroit auto show in January, GM wowed ’em with a one-two punch – a pair of concept vehicles from Chevy designed to impress the younger generation, so to say.

And impress the younger generation the cars sure did. The concepts were the Tru 140S and the Code 130R and as soon as they debuted, they set the auto-blogosphere on fire with speculation about whether such mod-looking cars might actually be built.

Tru 140S was designed by Nick David and the Code 130R was designed by Joe Baker, both working out of California for General Motors on the consumer research project.

The sleek cars were more than just “hot concepts” for Chevy, they were part of an overall study of the next power generation of buyers, one that GM and all of the other automakers are eager to communicate and interact with.

In so many words, exit baby boomers and enter the Milennial dragon – the 0- to 30-year-old group of 80 million people who will be the consumer market’s next big block of retail purchasers.

The day after the cars’ debut, we caught up with Clay Dean, who is executive director, GM Advanced Global Design / Cadillac Brand director, and he helped put the Chevrolet concept cars in perspective there at Cobo.