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January 16, 2012
Dart to be Dodge’s New Entry
go to this week in print
The Dodge Dart was a famous Chrysler nameplate from the 1970s and it has
returned with favor at the Detroit auto show as an all-new 2013 model. Chrysler
stopped building the original Dart in 1976 and the name sat on the sidelines
for 36 years. The new version of the Dart will allow Dodge to better compete in
the compact car segment, where its last viable entry was the Neon from the
1990s. Forget Neon, the Dart hits the compact bullseye.
Reid Bigland with the Dart
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