DetroitAutoScene.com TechCenterNews.com ©2012 Springer Publishing Co. Inc. - Covering the Detroit Auto Industry Since 1933
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february 27, 2012
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About GM Cars in the Movies,
And What About that Oscar?
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DETROIT – Lights, camera, start your engines!
For one night each year, Hollywood gathers to honor the best in the movie
industry. Yet, an often unsung star in these films seldom receives the credit
it deserves – the automobile.
Chevrolet, Buick, GMC and Cadillac have produced some of the toughest, fastest,
most stylish and most cutting-edge American-made vehicles to have appeared in
countless films. From classics like American Graffiti (1973) and Rain Man
(1988) to modern action movies like the Transformers franchise (2007, 2009, and
2011) and The Matrix Reloaded (2003), General Motors vehicles have been scene
stealers in some of Hollywood’s biggest blockbusters.
“The high-profile association with a blockbuster and classic movies gives
Chevrolet, Buick, GMC and Cadillac wonderful exposure to those not familiar
with the brand,” said Steve Tihanyi, general director Branded Entertainment & Marketing Alliances. “We are always looking for unique ways to humanize and expose our vehicles to new
consumers and there will always be a certain ‘cool’ factor in starring on the big screen.”
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The iconic movie car from “Ghostbusters” (The Ambulance, known as ECTO-1, which was on its license plate), was a 1959
Cadillac “Miller Meteor” model. The name originates from the company that custom-outfittled these
Cadillacs for medical service and other applications.
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this week in print
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