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january 16, 2012
MKZ Concept is Lincoln’s Future
Behold the Lincoln brand from Ford Motor Co. Down to about 85,000 units in
annual sales, Ford is facing a “fish or cut bait” situation with its premium brand. Thus, the unveiling of the MKZ Concept, said
to be a great indicator of where Ford is taking the brand, took on great
significance last week at the Detroit auto show. Its modern, yet the striking
split-wing grille was a tip of the hat to the 1938 Lincoln Zephyr.
Ford’s Max Wolff with MKZ Concept
page 1
Chrysler’s Marchionne Takes on United Way Gig
Chrysler’s Sergio Marchionne gets mobbed like the proverbial rock star wherever he goes
these days, so it was wise for the United Way of Southeast Michigan to ask him
to be the new campaign chair. All Sergio has to do is phone every Chrysler
supplier and ask them to pony up and they might meet goal that way. Still, the
UW campaign reflects the generosity of the local business community and now
Sergio is its lead.
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